In celebration of Women’s Day on March 8th, UTMT is talking to women who have social enterprises in agriculture.
Reema Sathe, Founder of happyroots.in
Favorite Quote: “Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has”
~ Margaret mead
Today, meet an amazing woman working in the agricultural space – based out of Mumbai, Reema Sathe works with farmers in Maharashtra and Gujarat. Reema, the founder of Happy Roots, says she wanted to use her skills and expertise to help create a better world when she started Happy Roots three years ago.
“I had always wished to work with the rural communities but did not really know where I can contribute. In 2014, I decided to quit my corporate career and joined an agricultural based social enterprise in Mumbai. My profile involved working with small farmers across Gujarat & Maharashtra. Slowly I realized that with my expertise in marketing and experience in food processing, I could help farmers own bigger share in the food value chain through allied agriculture activities.
Faced with many different types of issues, farmers across India are facing tough times with issues of climate change and modern agriculture. Happy Roots tackles these issues head on, and have developed yummy and healthy snack products that are all handmade and fair trade. One of the best parts of Reema’s job, according to her, is interacting with farming communities themselves: “we were speaking to some of our farmers and rural women from Ahmednagar, on how their journey has been with us. I was overwhelmed to hear their stories of growth and hope. Farmers have seen an improvement in their marketing and quality management skills and they have already doubled their production with our intervention. The head of our women co-operative said that now they not only see a bright future for themselves but for their children too. That moment made me realizes that we are in the right direction and made all my struggles worth fighting for.
Food: Rajma chawal with ghee